Instagram is a good place to tell people your wedding is coming and a poor place to keep the details. Stories last a day. A person who sees yours at lunch on Tuesday may need the venue on Saturday, and by then it is gone. So I think of Instagram as the doorbell, and the invitation link as the house.
Get the size right first
A Story is a tall screen. The canvas is 1080 by 1920 pixels, ratio 9:16. If you upload a square or a landscape image, Instagram adds bars or crops it, and the part it crops is often the date.
Two practical points about the safe area:
- The top of the screen is covered by your profile name and the progress bar.
- The bottom is covered by the reply box and, if you add one, the link sticker.
Keep names and date in the middle of the image, with a comfortable margin. If you design a poster for this, our eDesign posters are made with this in mind, and a save-the-date poster in this ratio is a nice thing to post.
Add the link, not a screenshot of the details
A common mistake is to post a long image of the full invitation. People cannot zoom it, they cannot copy the address, and it disappears. Use the link sticker instead: in the sticker tray, choose Link, paste your invitation address, and place it low in the middle. Add a short label like “Invitation and map”. Anyone who taps it opens the page.
Who should see it
This is the part families often skip. A public Story is seen by every follower, including people you did not invite and some you would not want turning up. A few options:
- Close Friends. Build a list of people you actually want to invite and share there. They see a green ring and know it is meant for them.
- Direct messages. For a handful of people, send the link yourself, as you would on WhatsApp.
- Private account. If your account is already private, a normal Story is fine, but check your follower list before you post.
If your invitation link is private (a long random address that is not listed on search engines), the link itself is not the risk. The risk is who has seen it.
A simple posting plan
- Save the date. A poster, three to four months ahead, to Close Friends.
- The invitation. The Story with the link sticker, once the page is ready.
- A countdown. A short reminder in the last week, with the link again.
- Save to a Highlight. Name it with the wedding date. Latecomers can find it.
What not to do
- Do not tag the venue on a public Story before the event if you want privacy about the date and place.
- Do not rely on Instagram alone. Elders and many relatives will not see it. Send the WhatsApp message too. See WhatsApp wedding invitation messages you can copy.
- Do not shrink a full invitation into one image. Let the link do that.
Instagram versus the invitation link
Think of it as a division of labour. Instagram is for attention: a poster, a quick video, a “we’re getting married!” moment. The invitation page is for information: events, timings, map, a calendar button, and a way to reply. They work together because the page can be corrected and a Story cannot.
If you want a page to point to, browse our designs or read about the wedding invitation website.
Quick questions
What size should an Instagram Story wedding invitation be?
1080 by 1920 pixels, a 9:16 vertical image. Keep important text inside the middle area, because the top and bottom are partly covered by the profile bar and the reply box.
Can I put a clickable link on a Story?
Yes. Use the link sticker from the sticker tray and paste your invitation address. Viewers tap the sticker to open it.
Should I post my wedding invitation publicly?
Usually not. A public Story reaches people you did not invite, including strangers. Close Friends is a better audience, or send the link in direct messages.
How long does an Instagram Story last?
24 hours, unless you save it to a Highlight. That is why the link, not the Story, should be where the details live.